Why you can't ignore Product Management as No-Code makers
*If you want to build useful & impactful products
Why should we consider this as a Product ?
But not this ?
Lack of Product Mindset in No-Code ops
1
Lack of Professionalization
Still seen as amateur, not very relyable
2
Lack of Institutionalization
No process, no methodologies
3
Feature over
Product
Build features without real purpose
What is Product Management made for?
To understand the "why" behind products
Just to make sure solutions we build are used
What is Product Management made for?
So as not to waste time, energy and money
Manon Mercier
No-Code Product Manager, specialized in ops/backend
Ex Lead Product Builder @HEC Paris
Freelance, Founder of No-Code Flow agency
My Journey to No-Code
1
Social Sciences Background
2
Discovered No-Code & Product Management
when I discovered no-code & product management together
when I went to the real world of product management & no-code
The Missing Link
No-Code Makers
Technical research
Implementation
Product Managers
Strategic vision
Prioritization and roadmap
3 ways to ruin a digital project
The No-Code Iceberg
Surface
Shipping features and products
Unseen Depth
Understanding needs, prioritizing, defining solutions
Pitfalls of Misunderstanding User Needs
"I think we got it wrong"
The No-Code Risks

1

2

3

1
Miss User Needs
Building blind is risky
2
Lack Strategy
Aimless development wastes resources
3
Fail to Scale
Short-term wins, long-term losses
Pitfalls of Misunderstanding User Needs
Build without defining problems
Develop random client ideas
Only focus on development
Skip discovery and metrics
Ship features, not solutions
Ignore change management
No-Code ops does not mean…
Useless Product
Technical Debt
Lack of Process
Undocumented
No-Code doesn't mean No Methodology
No-Code doesn't mean
No Design
No-Code doesn't mean
No Conception
No-Code doesn't mean


No Quality
No-Code doesn't mean



"Quick and Dirty"
No-Code Needs Product Management
To be more professional and qualitative
Product Management in a nutshell
1
User-Centric Approach
Deep understanding of users needs
2
Strategic Roadmap
Product vision and prioritization
3
Iteration Loops
Start simple, test, learn and improve
4
Data driven
Decisions based on metrics and feedbacks
Challenges & Opportunities
1
More user focus
Understand user needs
2
More strategy
Clear vision and roadmap
3
More usefulness
Not single-use products
No-Code Makers freed to focus on…
Automation
Streamline repetitive tasks
Core Logic
Build complex application logic
Integrations
Connect systems and data
Optimization
Improve speed and scalability
Product lifecycle in a nutshell
©The fountain institute
No-Code ops lifecycle in a nutshell 🤔
©The fountain institute
Freelance No-Code Makers: 2 options to counter this
Collaborate with PMs
To bring strategic, user-centric expertise
Train in Product Methods
To level up your skills
No-code building is a Means, Not the End
1
Understand Users
Who needs this product?
2
Analyze Requirements
Why do we need it?
3
Plan Implementation
How will we build it?
4
Measure Impact
Did it solve the initial problem?
What you need to build quality products
1
Empathy towards Users
2
Prioritize Roadmap
3
Humility & Simplicity
4
Constant Communication
Typical Team Composition of our No-Code Ops Solutions @Pando
50% Product
10% Design
(even for backend 🥲)
40% Engineering
Benefits of Adding Product Management
Communication
  • Shared decisions & ownership
  • Customer satisfaction
User Understanding
  • Resarch & translate
  • Anticipate use cases
Efficiency
  • Simplifies dev work
  • Documentation & metrics
& Upsell: Happy clients lead to long term collaboration 😍
Prioritize understanding real needs over just shipping features
Do not just build, understand why